PCD pharmadistributors are a significant aspect of marketing and sales. Pharmaceutical companies appoint pharma
distributaries like single party distributors and multiple party distributors
for selling the drugs in bulk. Are you new to the pharma franchise world? Here,
in this article, we are highlighting some of the effective methods of finding
pharma franchise distributors:
·
Appoint Medical Representatives
A medical
representative (MR) is a sales and marketing person for your company. MR is in
direct contact with the pharma distributors and other medical professionals.
However, the main power lies with you and you may increase the net rates
according to your choice.
Advantages of
appointing Medical Representatives
Ø They help in
boosting sales by creating a good brand image of the company.
Ø With their good
salesmanship and marketing techniques, they help in attracting more customers.
Ø Whether you are
paying them or not, you have control over the medical representatives. You can
pressurize both the MR and the distributors for sales and targets.
Ø Unlike simple
franchise market, you will have control over the deals and sales target. You
won’t be dependent on a single distributor; you can change your distributors as
the MR is in your control.
Ø Many distributors also invest in MRs for
demand creation so this may lighten the burden on your company.
·
Digital Marketing
With advancements
in technology, the world is in your hand now. For all types of solutions, most
of the people turn to the internet. Likewise, many franchise distributors also come
on the net for better opportunities. Internet gives you endless options where
you can offer your franchise deals. In this way, you can easily attract
franchise distributors from all over India or any specific location.
Pharma
companies in Chandigarh may appoint a digital team of experts or hire
the services of a digital company to promote their brand. There are various
tools and techniques that can be used including PPC, SEO, Google Adwords, email
marketing, etc. Blogging and Social media are the most powerful tools for
branding.
Ø Blogging technique:
Blogging is a part of content marketing. The quality contents that you write
are more likely to be observed by your customers. It builds trust as well as
brand image of your company, allowing you to reach more people.
Ø Social Media:
Social networking sites like Facebook, Twitter, LinkedIn, Instagram, pinterest,
etc. are an effective way of attracting customers. You can share your insights
by posting links on these sites or run your ads for particular audience.
